'the imparting or interchange of thoughts, opinions, or information by speech, writing,
or images.'
Planning, developing and implementing PR strategies
Liaising with and answering enquiries from media, individuals and other organisations
Researching, writing and distributing press releases to targeted media
Collating and analysing media coverage
Writing and editing in-house magazines, case studies, speeches, articles and reports
Preparing and supervising the production of publicity brochures, handouts, direct
mail leaflets, promotional videos, photographs, films and multimedia programmes
Devising and coordinating photo opportunities
Organising events including press conferences, exhibitions, open days and press tours
Maintaining and updating information on the organisation's website
Managing the PR aspect of a potential crisis situation